Hip Heritage and Contemporary Tastes : Packaging the Nordic in the American Cultural Market
This article focuses on two institutions, the American Swedish Institute and the Nordic Heritage Museum that have spent the first part of the 21st century thinking and rethinking what the heritage under their auspices can be. In doing this, the text problematizes the manner in which elements of Nordic history and identity are being re-thought and re-framed in the cultural and economic context of tThis article focuses on two institutions, the American Swedish Institute and the Nordic Heritage Museum that have spent the first part of the 21st century thinking and rethinking what the heritage under their auspices can be. In doing this, the text problematizes the manner in which elements of Nordic history and identity are being re-thought and re-framed in the cultural and economic context of t
