"We cannot love nature to death" : an evaluation of the implementation of Nature’s Best ecotourism certification in Sweden
Ecotourism is the concept of traveling responsibly to natural areas where the environment and the well-being of the local people are sustained, where the economic profit is reinvested in the area and where knowledge is communicated to decrease visitor impact and maintain the local environment. Ecotourism is the fastest growing segment of the global tourism industry and therefore it is important to
