Folkbibliotekens identitet i litteratur och bloggar utifrån ett varumärkesperspektiv
The aim of this Master's thesis is to study the public library identity from a brand perspective, how the public library brand identitity is communicated through blogs and what is communicated in them. The authors analyse the public library identity through selected concepts and a model within Aaker´s and Kapferer´s branding theories. These theories have been applied on literature and blogs a
