One Size Fits All? A review of how multinational companies adapt their business model to enter emerging markets in Asia successfully
Title: One Size Fits All? Seminar date: 5 June 2025 Course: BUSN09 - Degree Project in International Strategic Management Authors: Fredrik Persson & Marcus Dagsberg Supervisor: Matts Kärreman Key words: Emerging Markets, Business Model, Adaptation, Market Entry, Multinational Companies (MNC) Research question: How do MNCs adapt their business model to enter emerging markets in Asia succ
