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Strategic communication in participatory culture : From one- and two-way communication to participatory communication through social media

In contemporary literature in strategic communication, public relations, and corporate communication, co-creation of meaning is often claimed to be a core objective (e.g., Coombs & Heath, 2006). The aim of this chapter is to review the literature on social media and strategic communication and develop arguments for why we believe the new communication structure is challenging old concepts and

A postcolonial reading of John Marsden’s Tomorrow, When the War Began - an interdisciplinary study of teaching social justice through a young adult novel in the Swedish upper secondary EFL classroom

The aim of this interdisciplinary study is to examine if John Marsden’s young adult novel, Tomorrow, when the war began (1993), can be used in the Swedish Upper Secondary EFL classroom, when teaching social justice. In order to fully examine the aim, a postcolonial reading of the novel has been made. The novel has been analyzed in accordance with postcolonial literary theory and then contrasted wi

Accelerating Sustainability through Human Development. Managing the complexity of supporting social enterprises toward the implementation of sustainable development

Accelerator programs that support enterprises in their early stages are growing in numbers, acknowledged by many as an important organizational form for achieving economic growth. However, focusing solely on economic growth has proven to be detrimental for the environment and not enough to solve the challenges of our current social systems. As a response, accelerators and social enterprises that f

Harmonizing social and ecological sustainability through human rights and weak anthropocentrism : A case study of green urban spaces and education in Malmö

Social and ecological sustainability are recognized pillars of sustainable development. However, it is not always clear how they are supposed to be achieved jointly. This unclarity can lead to major tradeoffs between social and ecological sustainability which ultimately endangers our prospects for sustainable development. In Malmö, Sweden, the tension of social and ecological sustainability can be

Constructing social identity through multiple "us and them" : a grounded theory study of how contextual factors are manifested in the lives of residents of a vulnerable district in Brazil

The association between contextual factors and health inequalities is well documented, also in Brazil. However, questions about how contextual factors actually affect health and well-being persist. The aim of this qualitative study was to explore how contextual factors-i.e., social stratification and neighborhood opportunity structures-are manifested in the lives of the residents of a vulnerable d

Examining social inclusion through music education: Two Swedish case studies

Since music education can be regarded as an arena for construction, performance and negotiation of cultural meaning and norms of values, the field of music education has, during the last decades, become aware of the need to locate issues of facing music within social questions (Jorgensen, 2003; DeNora, 2000; Wright, 2010). One central concept within this discussion is social inclusion. However, is

How can development programs empower women's entrepreneurship through social innovation?

Women in developing nations are facing many challenges in order to become entrepreneurs. Inequalities are common both in the working environment and the society. The unemployment among youth, in particular women, is a severe problem in many developing countries, including Uganda in East Africa. Organisations and development programs across the world are trying to address and solve these challenges

Making urban places : a social innovation transition through placemaking in Lund, Sweden

Urban design and city planning have historically been a practice undertaken by distanced experts and funded by detached donors and political bodies. The result is often urban sprawl, transit domination, and streets deprioritizing pedestrians. While urban areas do support innovation and knowledge-intensive production, the occurrence of social and environmental urban vulnerabilities is increasing an

The Sweden Democrats and the Twitterstorm of the decade : from social media to riot through a rhetorical vision

Abstract in PolishW czasie europejskiego kryzysu migracyjnego prowokacyjna kampania reklamowa skrajnie prawicowej partii Szwedzkich Demokratów została zniszczona przez tłum. Od lat żadna inna kampania w Szwecji nie przyciągnęła podobnej uwagi i niechęci. To jakościowe studium przypadku przedstawia retorykę aktywizmu, która wywołała „Twitterową burzę dekady”. Poprzez analizę motywu fantazji określoAmidst the European migrant crisis, a provocative advertisement campaign by the far-right party the Sweden Democrats was destroyed by a mob. No other campaign in Sweden had attracted a similar amount of attention and resentment. This qualitative case study analyses the activism rhetoric that caused the ‘Twitterstorm’ of the decade. Through a fantasy theme analysis, it determines how the protesters

Beyond “Socially Constructed” Disasters: Re-politicizing the Debate on Large Dams through a Political Ecology of Risk

© 2016 The Center for Political Ecology. Questions of dam safety and hazard potential most often do not take center-stage in contestations and articulations concerning large dams. Through a comparative study of two of Europe’s most emblematic dam disasters–Vajont (Italy) and Ribadelago (Spain)–and the ongoing conflict over the safety of the Lower Subansiri Hydroelectric Project in Northeast India,

Rural gentrification and heritage-led resistance: walking through a manifestation of nostalgia or an active social response?

Rural gentrification, amenity-led in-migration and displacement in more attractive parts of the countryside are taking up more of the rural discourse. Along this, the centrality of landscape, as a driver for gentrification and as something affected by the same notion, is establishing. This paper explores the paradox of how people move to a certain area because they find that particular landscape a

Social identities among engineering students and through their transition to work: A longitudinal study

This article draws on a longitudinal and qualitative study of students in a master’s program in engineering. Interpretative phenomenological analysis was used to analyze annual, semi-structured interviews with ten students, from the first semester until one year after graduation. The program enjoys a high status and has a reputation of being highly demanding. The results show how the students cate

If it’s not fun, it’s not sustainable - pathways to social change through connectedness, leading to action, leading to change at music & arts festivals.

This thesis aims to test the idea that the more connected you are to the people around you, the more likely you are to act collectively or in the best interest of the collective. I tested this using Music and Arts festivals, a context in which people feel connected faster and more intuitively than in everyday life. Collective identity theory served as a basis and data was collected through qualita

Two steps forward, one step back – measuring social change in women’s rights through feminist values : An intersectional feminist critical content analysis on two NGO reports

Det finns ett ökat behov av att mäta både människor och förändringsprocesser. Icke- statliga organisationer (NGO:er), stater och forskningen behöver hitta metoder och verktyg för att säkerställa att traktat, program och strategier som är ämnade att minska fattigdom och öka jämställdhet fungerar. Denna uppsats syftar till att undersöka hur Oxfam och ActionAid mäter social förändring inom kvinnors rThe need to measure and track both people and processes involved in change is increasing. Non-governmental organisations (NGOs), states, and research need to find tools to ensure that the treaties, programmes, and strategies meant to reduce poverty and increase equality are working. This thesis aims to study how Oxfam and ActionAid measure social change in women’s rights. Regarding women’s rights,

Governing Gendered Subjects through Political Islamist Discourses: A Social Policy Analysis on Gender-based Violence in Turkey

The aim of this thesis is to examine how political Islam as an ideology of the Turkish state has constructed gender roles and influenced gender-based violence in Turkey. The political Islam, as a term, refers to a broad political movement. My focus of interest is the political Islam as advocated by the Justice and Development Party and its discourses shaped within this ideology. In order to invest

Climbing Through the State: Social Empowerment and Contentious Actions in the Jordanian Outdoors

Tourism has been a fief industry for state power in Jordan, used as state-building tool and hard-currency earner. However, the country’s socio-economic structure and the current regional conflicts have hindered its development as the expected economic engine to achieve Jordan’s independence from foreign aid. This work looks at a collective identity created around outdoors and adventure sports in J