How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study
Brands in the fashion industry are currently going through extensive changes in their visual expressions. Logos are being redesigned to appear more simplistic and are leaving behind their complex and well-established design. For heritage brands, that rely heavily on their past as part of their branding, it is a challenge to maintain their brand identity while moving from a complex to a simple visu