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About Melissa JOBCurrent position: Project Management Associate, Heka VRLocation: CopenhagenDEGREEHighest degree from LUSEM: MSc in Entrepreneurship and InnovationGraduation year: 2023 Entrepreneurship and Innovation – Master's Programme Learn more about the LUSEM Alumni Network
https://www.lusem.lu.se/article/melissa-mae-cruz-alumna-msc-entrepreneurship-and-innovation-2023 - 2025-11-18
Donald Trump aims to introduce sharply increased tariffs and an extensive deportation policy, while Kamala Harris is focused on domestic issues like stabilizing inflation and strengthening the middle class. What will happen to the U.S. and global economy when one of them becomes president? Maria Persson, Associate Professor in Economics, takes a closer look at the next U.S. president from an econo
https://www.lusem.lu.se/article/harris-and-trump-economy-and-election - 2025-11-18
Hello Daniel Hjorth, who is about to inaugurate the new centre, Centre for Aesthetics and Business Creativity (ABC) at LUSEM 19 November at Skissernas Museum!Why is research about aesthetics and business creativity important?“Research about aesthetics and business creativity (ABC) is important since it is not only about research but has to start with research. It has to start with research since t
https://www.lusem.lu.se/article/experts-view-aesthetics-and-business-creativity - 2025-11-18
Master´s theses that excel in originality and academic quality, providing new knowledge with strong relevance and practical implications to society related to transformation – those are the qualities that are awarded with the SSCEN Sustainability Prize. The 2024 winners are now selected by the jury, one thesis carried out at the Faculty of Engineering and one thesis from the School of Economics an
https://www.lusem.lu.se/article/winners-sscen-sustainability-prize-masters-theses-2024 - 2025-11-18
Charlotte Parnefjord had the opportunity to shadow a manager during her studies. Years later, as a manager herself, she experienced being shadowed in return. Today, she describes her role as more of an unofficial leadership position than a formal managerial one, emphasizing the importance of fostering trust, confidence, and engagement within her team. "The manager I shadowed taught me the importan
https://www.lusem.lu.se/article/shadowing-manager-and-being-shadowed - 2025-11-18
With over 100 high-quality presentations by both junior and senior economists the Swedish Conference in Economics was a success! The conference included a very good key note by Olle Folke and Johanna Rickne, who were awarded the Assar Lindbeck medal. There was also a concluding thought-provoking panel debate on the question of whether we can afford to work less. The 8th Swedish Conference in Econo
https://www.lusem.lu.se/article/swedish-conference-economics-was-success - 2025-11-18
Ulf Johansson, Professor of Marketing at LUSEM has been appointed to the Swedish Retail and Wholesale Council. Ulf's background, with 30 years as a retail researcher and 11 years as head of the Centre for Retail Research at Lund University, can offer valuable insights to the council. Most recently, he has led the research project "Future-proofing the Physical Store through New Store Formats."“I am
https://www.lusem.lu.se/article/ulf-johansson-joins-swedish-retail-and-wholesale-council - 2025-11-18
The Centre for Aesthetics and Business Creativity (ABC) got off to a flying start with its inauguration at Skissernas museum on 19 November, where they also announced Daniel Hjorth as holder of the new Ulf G. Lindén Professorship in Aesthetics and Business Creativity. “The short for our name is ABC – a reminder that we need to learn again. I am very happy and grateful that the centre is becoming a
https://www.lusem.lu.se/article/do-you-know-your-abc - 2025-11-18
The Christmas Gift of the Year is chosen to represent the time we live in. It should be either a new product or one experiencing a resurgence in interest, and it must generate significant sales revenues or sell in large quantities. Perfumes date back to ancient Egypt, Greece, and Rome, where they symbolized status rather than gender. While fragrances became more gender-specific during the 20th cen
https://www.lusem.lu.se/article/hui-presents-christmas-gift-year-unisex-fragrance - 2025-11-18
At the beginning of November, retail and logistics researchers gathered in Helsingborg to present and discuss their latest research at the ninth Nordic Retail and Wholesale Conference (NRWC). Interest in this year's conference was high, with a total of 144 registered participants from several different countries. This year it was Lund University's turn to host the conference, which is organized ev
https://www.lusem.lu.se/article/future-retail-focus-international-research-conference-helsingborg - 2025-11-18
In this interview, we reconnect with Anna Fedusiv, a 2016 graduate from the master’s programme in International Marketing and Brand Management. Anna shares her journey from working with global brands like LEGO and Schweppes to becoming a leadership and career coach. She reflects on her favourite parts of her LUSEM studies, lessons learned throughout her career and offers advice for aspiring profes
https://www.lusem.lu.se/article/anna-fedusiv-alumna-msc-international-marketing-and-brand-management-2016 - 2025-11-18
LUSEM's long-standing heritage of case competitions has now been revived after some years' intermission and it is a welcomed event both by students and collaborating partners. On 21 November, nine teams gathered to showcase their skills in an intense day of preparation and case solving! The case method is one of the cornerstones of Lund University School of Economics and Management (LUSEM) present
https://www.lusem.lu.se/article/case-competition-2024 - 2025-11-18
Sowdambika is currently enrolled on our one-year international Master's Programme in Information Systems. Having completed her first three months, we asked her a few questions about her experience so far. Why did you choose Lund?“Lund University stood out to me not only because of its stellar academic reputation but also because of its strong commitment to sustainability and innovation. As one of
https://www.lusem.lu.se/article/msc-student-portrait-sowdambika-baskaran - 2025-11-18
What should you do when the urge to buy just rolls over you? The sale will end shortly, stock is running low and the “Buy Now - button” screams your name. Leading up to Black Friday, consumption researcher Carys Egan-Wyer from LUSEM has some advice for you. It's all about convincing us that we have short-lived access to a special price, which in reality might not be true at all. Pushy patterns are
https://www.lusem.lu.se/article/black-friday-ultimate-pushy-pattern - 2025-11-18
Andreas Johansson is a researcher in Economics currently focusing on crypto currencies. With that in mind and his background as a professional poker player we discuss risk, savings, investments and how to get rich. Listen to the pod, in Swedish. Andreas Johansson
https://www.lusem.lu.se/article/how-get-rich - 2025-11-18
Since graduating from the LUSEM master’s degree programme in Finance in 2020, Minchan Kim has beend on an exciting journey in the Korean startup world. From working in IT and AI startups to leading strategy at KBEAR in Seoul, Minchan's experiences have given him insights into business operations and growth strategies. In this interview, Minchan shares his post-graduation experience and the lessons
https://www.lusem.lu.se/article/minchan-kim-alumnus-msc-finance-2020 - 2025-11-18
On 2 December, the Financial Times (FT) released the results of this year’s European Business School Rankings. Not only has Lund University School of Economics and Management (LUSEM) secured its place on the list, but it has also risen once again in this esteemed ranking. In the most recent ranking conducted by the Financial Times, the FT European Business School Rankings 2024 that is, LUSEM has o
https://www.lusem.lu.se/article/rising-even-higher-lusem-climbs-ft-ranking-2024 - 2025-11-18
About Gediminas JOBCurrent position: Enterprise Architect at European Spallation Source ERIC (ESS)Current location: LundDEGREEHighest degree from LUSEM: MSc in Information SystemsGraduation year: 2019Connect with Gediminas on LinkedIn Information Systems - Master's Programme Learn more about the LUSEM Alumni Network
https://www.lusem.lu.se/article/gediminas-rapalis-alumnus-msc-information-systems-2019 - 2025-11-18
Last year he was teacher of the year at LUSEM and now Björn Svensson is recognized by the university as a whole, alongside Per Carlsson at the department of Biology “Honestly I didn’t even know about the nomination until the day before the announcement that I would receive the prize. It’s a pretty big surprise and I am very happy and honored. I mean it’s always nice when you get recognition for yo
https://www.lusem.lu.se/article/lusem-teacher-awarded-lund-students-prize-excellence-teaching-2025 - 2025-11-18
London is a top-ranked destination for shopping, offering a mix of high-street shopping, luxury stores, and independent boutiques. The city is traditionally known for being at the forefront of the latest trends in fashion and retailing. In line with this, several retail areas in London have recently undergone extensive redevelopments to offer shopping beyond the ordinary. Places such as Coal drops
https://www.lusem.lu.se/article/exploring-shopping-trends-london - 2025-11-18
