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Packaging throughout the value chain in the customer perspective marketing mix

Lauterborn has suggested that McCarthy's 4 P marketing mix classification be viewed by suppliers as the customers' four Cs, i.e. customer value, cost to satisfy, convenience and communication (the 4C perspective).[1] This paper seeks to illustrate the impacts of the four Cs on packaging value in the area of fast-moving consumer goods throughout the whole value chain from the packaging producer to

Phase contrast MRI segmentation using multiple cues

This paper presents a method for three-dimensional (3D) segmentation of blood vessels, using a combination of velocity data and magnitude images obtained using phase contrast MRI. In addition to standard MRI images, phase contrast MRI gives velocity information for blood and tissue. The proposed method uses a variational formulation of the segmentation problem which combines different cues; veloci

Isocyanates and amines from fires - a screening over commom materials found in buildings

Isocyanates, aminoisocyanates and amines were quantified from the combustion of 24 different materials or products typically found in buildings. Small-scale combustion experiments were conducted in the cone calorimeter, where generally well-ventilated combustion conditions are attained. Measurements were further made in two different full-scale experiments. Isocyanates and amino-compounds were sa

Magnetomotive Ultrasound Imaging Of Rat Lymph Nodes In Situ: Assessment Of Imaging Parameters

Detection and removal sentinel lymph nodes (SLN) is important in the diagnosis and treatment of breast cancer and malignant melanoma. The SLN is the first regional lymph node draining the cancer tumor and if the cancer has spread it is most likely to find cancer cells in the SLN. In this study we have been able to detect multimodal superparamagnetic iron oxide nanoparticles (SPIO-NP) in rat SLNs i

Collaborative Decision Making (CDM) - A Pilot Study Exploring Participation and Empowerment Before Implementing New Technology and Work Procedures

The pressure on European air-traffic logistics increases, both at the airports and in the sky, as the passenger rate increases. Handling airborne aircraft is becoming more rationalized as an effect of sophisticated technology and lower separation-minima. Technological and legal development at airports is lagging behind causing delays. Airport operations might be more efficient by increasing accura