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The aim of this paper is to describe, conceptualise and critically discuss how and with what consequences marketing is used to construct a mass market for vegan substitutes. Drawing on the concepts of the marketing device and qualification, it shows how Oatly – a Swedish company making oat-based products – enrols three sets of marketing devices, i.e. digital media, packaging and stores, to simulta

Purpose – The purpose of this paper is to explore the nature of brand contract in B2B from two perspectives: the theological and pragmatic.Design/methodology/approach – A review of the branding literature challenges the dominant notion of the brand covenant as a firm driven, unilateral promise, referred to as a theological contract. The study adds to this the pragmatic perspective of a social cont

The aim of this special section is to critically analyse the complex issues at workin understanding the theories, processes and practices of engagement as itrelates to media industries. There is a need to open up the notion of engagementas a concept that captures subjective and shifting relations with media. In sucha way, this section focuses on media engagement within the industry as multifaceted

Although more museums are opening now than at any time in the past, too little attention has been paid to the concrete ways in which cultural processes of commoditisation affect heritage production. How can collections speak to wider audiences as well as to local communities in ways that are economically sustainable? This is not a question that invites simple solutions. Turning to ethnographic fie

Lanatospora costata sp. n., a new microsporidian parasite of the adipose and connective tissue cells of Megacyclops viridis (Jurine, 1820) (Copepoda: Cyclopidae) is described. It was isolated from a woodland pool with a rich and diverse fauna of microsporidiainfected small crustaceans and insect larvae. The parasite is structurally similar to the genus Lanatospora Voronin, 1989, characterized by a

An experimental investigation of the tip flow characteristics between a gas turbine blade tip and the shroud was conducted by a pressure-test system and a particle image velocimetry (PIV) system. A three-times scaled profile of the GE-E3 blade with five film cooling holes was used as specimen. The effects on flow characteristics by the rim width and the groove depth of the squealer tip were reveal

A new scheme for NH2 detection by means of laser-induced fluorescence (LIF) with excitation around wavelength 385 nm, accessible using the second harmonic of a solid-state Alexandrite laser, is presented. Detection of NH2 was confirmed by identification of corresponding lines in fluorescence excitation spectra measured in premixed NH3-air flames and on NH2 radicals generated through NH3 photolysis

We address the question of which syntactic representation is best suited for FrameNet-based semantic analysis of English text. We compare analyzers based on dependencies and constituents, and a dependency syntax with a rich set of grammatical functions with one with a smaller set. Our study demonstrates that dependency-based and constituent-based analyzers give roughly equivalent performance, and

We sPRThow how to compute the permanent of an n×n integer matrix modulo pk in time nk+O(1) if p=2 and in time 2n/exp⁡{Ω(γ2n/plog⁡p)} if p is an odd prime with kp0 we can compute the permanent

In order to obtain better performance, gas turbines always operate with high inlet temperature. This contributes to a high level of thermal load on the first stage vane endwall. To ensure safe operation of a gas turbine within a proper temperature range, the cooling performance of the vane endwall must be further investigated. In the present study, effects of the mainstream turbulence and upstream

Background and aims The pathogenesis of abdominal aortic aneurysm (AAA) shares several common pathways with atherosclerosis. Prospective clinical plasma biomarker studies in AAA have been hampered by the need for very large cohorts and long follow-up time. Methods We analyzed a prospective longitudinal cohort of middle-aged individuals from the cardiovascular cohort of the Malmö Diet and Cancer st

Simultaneously planar laser-induced fluorescence (PLIF) measurements of OH, CH, CH2O and toluene are carried out to investigate the structures of turbulent premixed methane/air jet flames in the flamelet regime and the thin-reaction zones regime. A premixed flame jet burner of an inner diameter of 1.5 mm is employed. Stoichiometric methane/air mixtures introduced as a jet are ignited and stabilize

Objectives. Type 2 diabetes mellitus has been linked to a decreased risk for abdominal aortic aneurysm (aortic diameter ≥30 mm, AAA) development in men. The aim of this study was to evaluate if such an effect is detectable already around the time of diabetes diagnosis. Design. We cross-sectionally compared aortic diameter at ultrasound screening for AAA in 691 men aged 65 years with incipient or n

The hyperbolic Radon transform is a commonly used tool in seismic processing, for instance in seismic velocity analysis, data interpolation and for multiple removal. A direct implementation by summation of traces with different moveouts is computationally expensive for large data sets. In this paper we present a new method for fast computation of the hyperbolic Radon transforms. It is based on usi