Person

Juan Mendoza

Doctoral Student

  • Cognitive Semiotics
  • Centre for Languages and Literature

Contact information

E-mail juan.mendozasemiotik.luse

Room H:520

Visiting address
Helgonabacken 12, Lund

Postal address
Box 201, 221 00 Lund

Internal post code 20

I am interested in design semiotics, design theory, design research, sustainable mobility and social innovation. The agentive approach to design semiotics contributes to conceive user-friendly artefacts prioritizing social equity, universal accessibility and environmental responsibility.

I hold a MA in Semiotics. My MA thesis "Significance Conditions in Artefacts" was honoured as Laureate. I am Associate Professor and Lecturer of agentive semiotics for the MA in Design at Universidad Nacional de Colombia.

I am a member of the International Association for Cognitive Semiotics-IACS; International Association for Semiotic Studies-IASS/AIS; International Association of Visual Semiotics IAVS; Latin-American Federation for Semiotics-FELS; Colombian Association for Semiotics-ASC and Iberoamerican Organization for Rhetoric-OIR

Research

My profile in Lund University research portal

I propose an agentive approach to semiotic studies of design within a framework of cognitive semiotics. Semiotics of Design is the study of meaning in the specific field of design professions (industrial design, graphic design, architecture, among others) addressing the way in which designers and users make and share meanings by means of artefacts. My research deals with the following research questions: What is agency? Are artefacts endowed with agency? If artefacts have agency, what kind of agents are they? A data-based study will be conducted with pre-Columbian techniques for artefact-making in Amazonia. The discussion around the notion of agency keeps being an unfinished matter with fruitful implications and it cannot be reduced to overcome the Cartesian dualism.

Books (1)

Articles (1)

Book chapters (2)

Conference contributions (6)

Miscellaneous (1)

Other tasks and qualifications

Other Publications

Completed Projects

Juan Mendoza

Doctoral Student

  • Cognitive Semiotics
  • Centre for Languages and Literature

Contact information

E-mail juan.mendozasemiotik.luse

Room H:520

Visiting address
Helgonabacken 12, Lund

Postal address
Box 201, 221 00 Lund

Internal post code 20