Person
Doctoral Student
- Cognitive Semiotics
- Centre for Languages and Literature
Contact information
E-mail juan.mendozasemiotik.luse
Room H:520
Visiting address
Helgonabacken 12, Lund
Postal address
Box 201, 221 00 Lund
Internal post code 20
I am interested in design semiotics, design theory, design research, sustainable mobility and social innovation. The agentive approach to design semiotics contributes to conceive user-friendly artefacts prioritizing social equity, universal accessibility and environmental responsibility.
I hold a MA in Semiotics. My MA thesis "Significance Conditions in Artefacts" was honoured as Laureate. I am Associate Professor and Lecturer of agentive semiotics for the MA in Design at Universidad Nacional de Colombia.
I am a member of the International Association for Cognitive Semiotics-IACS; International Association for Semiotic Studies-IASS/AIS; International Association of Visual Semiotics IAVS; Latin-American Federation for Semiotics-FELS; Colombian Association for Semiotics-ASC and Iberoamerican Organization for Rhetoric-OIR
Research
My profile in Lund University research portal
I propose an agentive approach to semiotic studies of design within a framework of cognitive semiotics. Semiotics of Design is the study of meaning in the specific field of design professions (industrial design, graphic design, architecture, among others) addressing the way in which designers and users make and share meanings by means of artefacts. My research deals with the following research questions: What is agency? Are artefacts endowed with agency? If artefacts have agency, what kind of agents are they? A data-based study will be conducted with pre-Columbian techniques for artefact-making in Amazonia. The discussion around the notion of agency keeps being an unfinished matter with fruitful implications and it cannot be reduced to overcome the Cartesian dualism.
Books (1)
Articles (1)
Book chapters (2)
- Mendoza-Collazos, J. C. (2017). Interacción y Agencia Derivada : Implicaciones en la Semiótica del Diseño. In Pardo, N. & Ospina, L. (Eds.) Miradas, Lenguajes y Perspectivas Semióticas : Aportes Desde América Latina (pp. 585-590). Insituto Caro y Cuervo.
- Mendoza-Collazos, J. C. (2016). Design semiotics with an agentive approach : An alternative to current semiotic analysis of artifacts. In Zlatev, J., Sonesson, G. & Konderak, P. (Eds.) Meaning, Mind and Communication : Explorations in Cognitive Semiotics (pp. 83-99). Peter Lang Publishing Group.
Conference contributions (6)
- Mendoza-Collazos, J. C. (2019). Design and manufacturing of an electric vehicle for car-sharing in Bogotá.
- Mendoza-Collazos, J. C. (2019). From tool making to pictures : a design semiotics approach.
- Mendoza-Collazos, J. C. (2019). The notion of agency and the material engagement theory : An Agentive statement.
- Mendoza-Collazos, J. C. (2018). Diseño y fabricación de un vehículo eléctrico para uso compartido en Bogotá. In Rincón González, G. (Eds.) Memorias congreso internacional de medio ambiente, Memorias del Congreso Internacional del Medio ambiente : El rol de las ciudades en la implementación del Acuerdo de París y el cumplimiento de los Objetivos de Desarrollo Sostenible, ODS (pp. 153-156), 1. Centro de Estudios para el Desarrollo Sostenible.
- Mendoza-Collazos, J. C. (2016). ¿Cómo le damos sentido a las cosas? : La semiótica agentiva como herramienta para la comprensión de la experiencia de uso de los artefactos.
- Mendoza-Collazos, J. C. (2016). Diseño de vehículo concepto eléctrico súper compacto de uso compartido. In Carlos, L. & Sandra, F. (Eds.) La Proyectación Ambiental, un camino hacia el Desarrollo Sustentable : I Congreso Internacional de Proyectación Ambiental y Desarrollo Sustentable (pp. 189-206), 1. University of Pamplona.
Miscellaneous (1)
Other tasks and qualifications
Other Publications
Mendoza-Collazos, J. (2017). Fórmulas de Cambio: SEVEN. Documentary. Administrative Department of Science, Technology and Innovation COLCIENCIAS. Colombia.
Mendoza-Collazos, J., Amín, J., Serna, C. (2017). BIG CITIES: SEVEN un modelo para compartir Documentary. Eurovision. https://www.ebu.ch/contents/projects/tv/documentary/big-cities.html.
Mendoza-Collazos, J. (2015). Análisis semiótico de artefactos: guía para evaluar las condiciones de significancia en artefactos de uso. [ Guide tool for design semiotics analysis ]. Bogotá, sin publicar. DOI: 10.13140/RG.2.1.3451.6008
Industrial design Patent. Compact car. Patent number 16174516, 2017.05.18. Colombia. http://investigacion.unal.edu.co/boletin/notas-boletin-un-investiga/news/seven-automovil-electrico-para-compartir-recibe-registro-de-diseno-industrial/
Completed Projects
- Memorial museum of victims of violence in Montes de María (mobile museum). Designer, Head of Project for conceptual design phase. Designer of visual identity. Colombia, 2011.
- Design for Social Innovation. Comunidad del Barrio Navarro Wolf, Cúcuta, Colombia. Head of project. 2012.
- Design for Social Innovation. Comunidad del Río Nima, Palmira, Colombia. Co-organizer, co-head of project. 2011.
- Archaeological and paleontological museum of Norte de Santander (mobile museum). Design and manufacturing. Designer, Head of Project. Colombia, 2008.
- Super-compact electric car for sharing. Design and manufacturing. Head of Project, Chief designer. Colombia, 2015.
- Open-wheel monoplace racing car. Design and manufacturing. Head of Project, Chief designer for ESDA racing team and constructor. Colombia, 2010. Winner Tocancipa Grand Prix and Paipa Grand Prix in Formula SENA race. Video of the race summary. Website of the project: http://esdaformulasena.blogspot.com
Doctoral Student
- Cognitive Semiotics
- Centre for Languages and Literature
Contact information
E-mail juan.mendozasemiotik.luse
Room H:520
Visiting address
Helgonabacken 12, Lund
Postal address
Box 201, 221 00 Lund
Internal post code 20