If it’s not fun, it’s not sustainable - pathways to social change through connectedness, leading to action, leading to change at music & arts festivals.
This thesis aims to test the idea that the more connected you are to the people around you, the more likely you are to act collectively or in the best interest of the collective. I tested this using Music and Arts festivals, a context in which people feel connected faster and more intuitively than in everyday life. Collective identity theory served as a basis and data was collected through qualita
